The beauty and wellness industry has been on a steady incline for the past few years. Consumers are becoming more aware and keen on living a healthy lifestyle. This starts from the food they eat trickling down to their personal care products. More people are making a conscious effort to educate themselves and stay in the know about the where the products are made or where the ingredients are sourced. Being on the opposite side of the spectrum, as the brand, how do you get the product in front of a broad consumer base so they trust your brand? In comes the inception of strategic marketing and that’s where the expertise of someone like Lulu Amin is needed.
I met Lulu at the DFW Beauty Expo last year. I was curious who the powerhouse was that had put this Expo together. I wasted no time in connecting with her. Lulu is the Founder and CEO of Amin & Co a strategic marketing firm segmenting the beauty and wellness industry. She is a busy woman who’s a go-getter. She is driven to constantly create new ventures to build her empire. Her mission is clear – to corner the beauty industry in the Dallas/Fort Worth Metroplex.
Lulu is all about her business, but she is down to earth. She has quite the sense of humour and the kind of person to say it like it is. I see her passion and dedication. This is one of the reasons why I gravitated to her. Also, I see we share a few things in common, which are the love for the beauty and wellness industry along with a drive to be successful. I think that’s just a boss lady state of mind. Who says you can’t learn a thing or two from a woman who’s a trailblazer in her field. Learn more about her in this candidate Q&A below and follow @dfwbeautyguide on instagram.
If you’re in the DFW area and looking for the best beauty and wellness shops DFW Beauty Guide will be your go-to.